WaterAid are a fantastic charity, so it was a pleasure to create this direct mailpack for them, asking regular donors if they would increase their monthly gift so the charity could roll out proven technology into new countries. It was a real ‘no-brainer’ of a message, which our “Turn on the Taps” campaign sought to bring to life. And as an extra involvement device, we included a postcard that people could sign, return and use to show their support for the new Water Aid teams in their new offices. The result? Despite being the first pack I'd worked on for them, it beat their previous control pack.
Involement device
Reminder
